The show, dubbed “The Tonight Show Starring Jimmy Fallon from Central Park,” will be a special episode that includes surprise celebrity guests and special perks for T-Mobile customers. It’ll air during its regular time slot on NBC at 11:35 p.m. ET.
“They were the perfect partner for this because they share a lot of the same sentiments with the Tonight Show and Jimmy in particular,” said Josh Feldman, executive vice president, integrated marketing and network partnerships at NBCUniversal. “Their consumer-first, fans first mindset is very much in line with the way Jimmy approaches his show and the way they want to do things.”
The episode will be pre-taped, but filmed after the sun goes down.
T-Mobile will hold a sweepstakes and winners will be sent to New York for the event. Fans who aren’t T-Mobile customers will also be able to obtain tickets by going to TonightShowTix.com.
In the week leading up to the event, T-Mobile will offer opportunities to win tickets at some T-Mobile stores in New York. The company is also partnering with The Tonight Show for its Veteran’s Day episode.
“I love shaking things up…whether that’s disrupting the status quo in wireless or bringing the iconic Tonight Show to Central Park for the very first time,” said John Legere, CEO, T-Mobile, in a statement. “This is what the Un-carrier does—we go big! And we won’t stop.”